On May 10, the "2020 China Brand Value Evaluation Information Conference" was held online, and Yangzijiang Pharmaceutical Group Co., Ltd. won the first place in the medical and health sector with a brand strength of 945 points and a brand value of 50.595 billion yuan. This is also the second winner after Yangzijiang obtained the "double first" brand strength and brand value in the medical and health sector in 2016 and 2019.

It is understood that since the first launch of the manufacturing brand value evaluation in 2013 to now cover the first, second and third industries and cover the full release of enterprise brands, product brands, regional brands, China Brand Building Promotion Association has been following the international standards and national standards of brand evaluation, adhere to the "scientific, fair, open and recognized" principle of work, The brand value evaluation work for seven consecutive years is getting more and more attention and recognition from all walks of life.

This year, under the premise of higher requirements for participation in the evaluation, the number of brands declared for evaluation reached 830, including leading enterprises in most industries. The number of brands released this time reached 564, and the total brand value was 7,356.3 billion yuan. The value of 94 corporate brands and product brands such as Youngor, Yanghe, Bosideng, Yangzijiang Pharmaceutical, Weichai Power, and 35 regional brands such as Anxi Tieguanyin and Wuchang Rice exceeds 10 billion yuan.

Brand is the soul of the enterprise, quality is the soul of the brand. Since the establishment of the factory, Yangzijiang Pharmaceutical has created a brand culture of "Yangtze River water feeds China, Yangtze River medicine benefits China", practiced the corporate mission of "seeking progress, protecting sentient beings", cultivated the quality culture of "Pharmaceutical for parents, pharmaceutical for relatives", and accumulated the connotation of the brand with first-class corporate culture. The Group's "Protection" trademark and "Yangtze River" trademark have been awarded China's well-known trademarks.

Adhere to quality to shape the brand, Yangzijiang benefits the people with high-quality drugs, and serves the country with high-quality development. They adhere to the "quality month" and QC group activities as the main starting point, forging the "gold content" of the quality brand. In March and September every year, Yangzijiang Pharmaceutical carries out two "Quality brand, safety and environmental protection month", and promotes "four in one" management. In the eyes of Yangzijiang people, "month and month are quality months, and everyone is the chief quality officer", and drug quality cannot tolerate any sloppiness and defects. Their reverence for quality comes from the heart.

Adhere to innovation to enhance the brand, Yangzijiang Pharmaceutical according to the academician of China Engineering, Chinese medicine leader Tung Chee-hwa and other famous old Chinese medicine prescription, has launched Weisu granule, Suhuang cough capsule, Lanqin oral liquid, Bailemian capsule, Xiangshao granule, Shuanghua lily tablet and other more than 20 exclusive Chinese medicine with exact curative effect. These famous brand products, with their unique quality and curative effect, have become the "darling" of the market and the trusted brand of the people, and have made the best "footnote" for the rise of the Yangtze River brand.